You can listen to the post here:
“So, ok, I buy a new piece of cloth (a t-shirt, trousers or a dress) from H&M or Zara for example, because it looks good and has a nice price, BUT I know that if the price is low, it probably comes from less developed countries. The label confirms where my cloth is coming from (“Made in Bangladesh”, “Made in Romania” or the famous “Made in China”). I already know from social media how hard people work there and how bad they could be treated in such environments. Not all of them, but many of them are very badly paid and work in poor conditions, some people even die while making clothes. I also know that big companies have a lot of money to lobby for very small prices to sell more clothes around the world. Moreover, I maybe know that making a new pair of jeans for example requires a lot of water and to be done at a cheap price, the wasted water goes into rivers and pollutes a lot the environment. Oh, wait! Some clothes are not even good for our skin… But… what am I supposed to do? I feel bad for those people working for 1$ a day to feed a 5 children family somewhere in Asia, but I also get my clothes for a good price… I need to go to work looking decent and good, I want to impress my boyfriend or girlfriend. What am I supposed to do to not harm anyone, myself and the planet? Where am I supposed to buy my clothes?” I hope you had this chain-of-thoughts at least once.
I find that this picture captures very well the intention of a model when posing to advertise clothes or accessories (and by no means I want to insult any fashionista with this bad quality photo!:))).
This is the month of Research in Fashion on Researchista and this topic has been chosen both, because Researchista is inspired from the word fashionista and most importantly, I was impressed by the master thesis of Hasmik Matevosyan (Utrecht Art University, HKU), based on which she had recently published a book on this topic. So, I decided to spread a piece of Research knowledge to inspire you to do something with your master or PhD theses and to actually discuss about your own ‘buying clothes behaviour’ and what is happening in the fashion industry that so many people get hurt and underpaid.
By the way, another fantastic example of a thesis (not even master level, but bachelor!) is by Maikel Bereens (Maastricht University) the idea of which grew later in a company called Xilloc, that made the world’s first 3D printed titanium skull implant:”What started as a thesis project, emerged to the largest 3D printing company in The Netherlands. Xilloc prints implants, satellite parts and soon bone like material“(in de Volkskrant).
(Right) Maikel Beerens, http://www.xilloc.com
(Left) Book “Paradigm in Fashion”, author Hasmik Matevosyan.
No worries, if you have not written a thesis, enjoy this reading or simply support those who want to make a difference!
I am exploring what are the current challenges in clothing industry and what alternatives are identified in Research. Of course, there are many Researchers out there who examine this topic, but I only have access to one, so please keep that in mind…(always look for more opinions). Welcome Researchista’s Special Guest of the month: Ms. Hasmik Matevosyan. Here she is:
What is Hasmik is trying to do is to help fashion brands to get to know their target audience to offer them clothes that will be needed and desired. I also help fashion brands produce in an ethical and environmentally way by connected people with each other (ethical factories with brands for example). Last but not least, I help fashion brands make more profit by changing their business model: from the discounts and overproduction model to a model that makes it possible to buy new clothes for the full price, lend high quality clothes for a small sum and to buy the well designed and manufactured clothes with discount when it is offered second hand by the brand.
I hope this information was useful to you as a consumer or at least gave you hope that at least someone has the same concerns for other people and the environment as much as you do. The model Hasmik suggests is for companies doing fashion, but what you can do for the time being is reflect on your own fashion behaviour, I invite you to join my initiative by filling in this questionnaire. Next week, I will share with you what came out as a result of my reflections on my behaviour towards clothes.
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*Sneak preview for next Monday*
So, here I was, in Bordeaux talking to my friends about Researchista going fashionista. To be clear from the start: we love fashion.